Google “writing service” and prepare to become inundated with information, blogs (hands up! I admit guilt), local businesses, free webinars, cats who write, and virtual services that look awesome but are lacking in vital areas.
A writing service should, first and foremost, have a writer behind the pen or keyboard. When an individual or business seeks to add valuable content meant to help their clients solve their problems and meet their various needs, they want someone who understands those budding relationships. A writing service is the voice who speaks for the company or individual. It’s imperative that the writer is as equally invested in the success of those who hire them and thus, knows what information to deliver and how to do so in a way that resonates with their intended audience.
In effect, a writing service is more than a business or person who writes. They capture the mission, the values, and the feeling of a company and then they deliver that conglomeration of personality to the public. They are matchmakers, spokespersons, and publicists. Writers know that words are the building blocks to any burgeoning partnerships. They facilitate the necessary connection through their powerful text and the emotions that they evoke.
As such, a writing service should have a skilled wordsmith at the helm, but that still isn’t enough. To truly “get” you, the writer needs to be more than simply adept in the textual arts. They need to be empathetic, patient, intuitive, communicative, and creative. Your writer should be a hand-holder and support person at the heart of the matter because your project deserves more than run-of-the-mill material. It should light a spark in you and everyone who reads and interacts with it.
When you decide to take the leap and hire a writer, count on having some peace of mind knowing that your business, work, and/or project is in the best of hands so that you can focus on all the other time-consuming parts of your day. You can relax because the relationship with your writer is dependent on a shared goal to create meaningful pieces that represent you with integrity. Hiring a writing service committed to maintaining a strong collaboration and upholding professional standards can be assuring as you juggle the myriad of responsibilities you have. A writing service can be the addition you need to help things smooth along.